Canadian Venture Capital & Private Equity Association

CVCA is the voice of Canada’s private capital industry, offering members access to research, data, events and member resources. To elevate and improve the user experience amongst various online resources and standalone properties, Forge reimagined and continues to maintain their main platform, along with annual conference sites and CVCA Central—a hub for industry news and events.

Systems for the brand application were carefully examined and established to ensure a strong sense of unity across all digital applications, including typography with a stronger focus on legibility and economy, a stylistically cohesive family of iconography and a foundational colour palette.

The CVCA website offers users a clean and intuitive interface, with key features including a powerful member directory, events calendar, integrated content management and dynamic news and insights sections—all built with a focus on usability and performance. By leveraging custom theming, brand consistency is ensured through every page and component, while still allowing flexibility to adapt to evolving content needs. Behind the scenes, several premium plugins were tailored to meet CVCA’s custom workflows, allowing for a smooth experience for both administrators and frontend users.

The Invest Canada conference is an annual event, hosting key decision-makers in venture capital 
and private equity. The conference website is updated each year with unique visual themes, features an agenda with event registration leading to third party payment processing and is tied to a CRM to gather leads.

CVCA Central is the official publication of the association, offering timely information on industry news and events. The website’s design was updated to bring CVCA Central under the visual umbrella of the main website, while the CMS was migrated from Craft to WordPress in order to maintain consistency, ease of use and seamless data sharing between the two products.