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Modern office building lobby with large glass windows, plants, and a digital directory.

Constitution Square

Services Deliverables
  • Logo
  • Brand Guide
  • Illustration
  • Hoarding
  • Brochure
  • Motion Graphics
  • Social Media
  • Kiosk
  • Signage
  • Wayfinding
  • Art Installation
  • Marketing Materials
  • Placemaking
  • Masterplan
  • Video Production
  • Stationery
  • Website

Reimagining a workplace experience for a new era

Constitution Square is an upscale office complex in the west end of downtown Ottawa, Ontario. It is an amenity-rich space that promotes connectivity and fosters community while conveying a sense of pride in supporting the ever-changing workplace experience. The Canderel team looked to Forge to bring this vision of a holistic workplace to life through brand, physical and digital signage, interactive displays, and digital public art.

A playful logo for a serious office building
A preliminary sketch for the CSQ logo
Colour palette with dark blue, medium blue, light blue, sky blue, orange and beige stripes.
Logo inspired by the three towers of the building and a simple colour palette to support the brand
The Encode Sans font family, shown with large
The Poppins font displayed with the letters Aa and the word Poppins.
Ownable typography to define all communications

Communicating an evolution to a modern audience

The newly established brand adds a sense of liveliness and forward-thinking reflected in the building’s vision—adopting a more casual tone of voice and a visual identity that is modern, friendly and relatable.

Minimalist illustration of a bicycle with orange frame and blue wheels on a dark blue background.
Abstract illustration of two overlapping chairs in orange and blue outlines on a dark blue background.
Custom illustrations to communicate all things about the brand
A banner with
Bold hoarding to build suspense during construction
Tablet displaying a modern lobby renovation with text
Digital brochure for sales team
CSQ Ottawa social media story ads promoting the new Constitution Square
Two split images advertising Constitution Square, one with a woman at a table and the other with a man holding a jacket.
Social media and poster campaign to promote the changes

Establishing a strong sense of community and space

Our team developed design solutions that ensured an intuitive understanding of the connectivity of the three towers throughout the newly renovated concourse. The foremost opportunity was to create a strong sense of place and clear awareness of which of the three towers you were in, regardless of which entrance was used.

Digital directory sign for Level G at 350 Albert, showing a floor plan and business listings.
Modern building directory and elevators with wood paneling and contemporary lighting.
Interactive building directory integrated into signage program
Building entrance sign with large white numbers
Bold signage to identify each of the three towers
Constitution Square building sign with 350 address and revolving door entrance.
Reception desk with
Sign for Retail Promenades Commerciales at 340 Albert, with plants in foreground.
Consistent signage application throughout the entire building complex

Art as a reflection of brand values

At the heart of each building’s lobby is a 4-sided LED column featuring a series of custom-crafted artwork that ties directly into the brand’s themes of Gather, Grow, Connect, Evolve. The three pillars create a symmetry between the buildings as you walk the concourse, and their impressive presence infuses the space with a sense of palpable energy and vivid life. They further underpin Canderel’s desire to make these public common areas a pleasant place to work and dwell.

Modern office lobby with plants, digital display, and globe lights.
Enhancing the lobby experience through a digital art installation on three centre columns
A tall pillar with a digital display showing abstract orange and white wavy patterns.
Digital art installation in action
  • 1986 year of completion of first tower
  • 1M+ sq. ft. office complex
  • 21 floors of highest tower
  • 3 towers that make up CSQ

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