First Gulf
Toronto, ONTransforming a modern lobby experience
The Globe and Mail Centre is located in Toronto’s St. Lawrence neighbourhood, on one of the original ten city blocks of the Town of York. First Gulf commissioned Forge to create an art installation for their lobby that captures their brand’s essence of growth and enhances the tenant and visitor experience. Over the years, our relationship with First Gulf has evolved from our initial installation to being a dedicated content service. Using the digital screens to tell a story creates an immersive environment that feels more personal, integrated and engaging for everyone passing through.
Opening windows into new worlds
Video content is created and updated throughout the year, with animated illustrations celebrating a number of dynamic themes and continually breathing new life into the space. With each theme, a single, cohesive illustration bridges the physical gaps between 12 vertical LED displays, creating the illusion of window frames and serving as an effective example of humanizing technology and space.
Capturing the natural beauty of the season
New content filled with expressive, illustrated scenery is created for each holiday season such as Easter, Halloween and Remembrance Day. Rich with depth and texture, environments come alive through gentle, organic motion, while carefully placed details throughout each scene encourage viewers to discover something new at every turn.
