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Aerial view of The Well development, featuring modern high-rise buildings and surrounding urban landscape. Aerial view of modern high-rise buildings with balconies and rooftop gardens.

The Well

Services Deliverables
  • Brochure
  • Website
  • Brand Guide Extension
  • Photography Art Direction
  • Video Production

A spirited environment to live, work, shop, and play

The Well is an innovative mixed-use property development in Toronto’s vibrant King West area where visitors and residents can eat, shop, work, live, and play. To introduce this multimillion-dollar endeavour to the public and generate buzz during a major media push, Forge created various marketing materials and brand assets including brochures with custom photography and vibrant layouts showcasing the properties features and the site’s exciting history.

Brochure spread showing urban development with text
Print collateral to promote offerings and communicate brand values
Illustration of
Site history of Wellington Place, Toronto, with historical images and maps.
The Well: Live Well. Work Well. Shop Well.
A couple kisses in a park with text about a new community development.
Diamond Corp. brochure featuring a rendering of The Well development and a quote from Stephen Diamond.

Moving the brand forward

Expanding upon The Well’s existing brand guidelines created by Bruce Mau Design, additional standards were added by Forge, deepening the brand focus and addressing a broader range of brand application scenarios.

Engaging communities from near and far

A website was created to showcase The Well’s various offerings, and provide an in-depth look at their residences, lifestyle amenities, flexible office spaces, retail locations, and the surrounding neighbourhood. Following an initial discovery phase, wireframes were created to determine an optimal strategy in presenting content and to create a dynamic and user-friendly experience.

Wireframe sketches for The Well website layouts
Low fidelity wireframing
The WELL office building renderings and floor plans
The latest news from The Well community in Downtown Toronto.
Floor plans for The Well building, categorized by level.
High fidelity wireframing

Creating a foundation for memorable experiences

With a focus on lifestyle photography, architectural renderings, and data visualization, the website welcomes users with a warm, lively, and inspiring look into The Well’s community-focused philosophy. Optimized for various devices, the website is both accessible and intuitive for a modern audience.

Features

Google Analytics integration

WordPress CMS

Custom theme

CRM integrated forms

Video animation

Custom photography

Amenities maps

Data visualization

Website flexible for regular content updates
The Well development in Toronto, featuring shops, market hall, food hall, offices and renderings.
Three tablets displaying website content about The Well development.
Phone displaying renderings and text about commercial property and community vision.
The Well retail experience in Toronto, featuring shops, market hall and renderings.
The Well development: renderings of shops, offices, and homes.
The Well website showing a city aerial view with navigation links for buildings, area, offices, shops, and homes.

Employing motion to amplify the message

To elevate the brand experience at events, our team produced a seamlessly-looping video to be leveraged in various presentation and promotional scenarios, providing The Well with a versatile and powerful marketing tool.

  • 22K daily guests
  • 1.7K premium residential units
  • 320K square feet of retail and food service
  • 1.2M square feet of office space

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