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Modern hallway with wood paneling, benches, and illuminated ceiling features. Modern hallway with slatted wood walls, bench seating, and subtle lighting.

Four Seasons Philadelphia

Philadelphia, PA
Services Deliverables
  • Signage
  • Wayfinding
  • Masterplan

A remarkable experience for a bold new tower

Located at the top of Philadelphia’s stunning 60 floor Comcast Technology Center, the Four Seasons hotel offers guests sky-high views of the city and an array of premium amenities. The wayfinding system established by Forge combines the technological focus of Comcast and the sophistication of Four Seasons to create renewing visual forms and allows users to better understand and orient themselves in the layout of the space.

Visitor circulation
Vertical and linear wayfinding system
Numbers 04, 09, 10, 18, 19, 27, 28, 36, 37, 45 with vertical lines.
Five material samples: hot rolled steel, low iron glass, eco resin, wood veneer, and eco resin with logo.
Floor ID series and materials

Creating a narrative through poetic programming

The Podium is a vibrant and complex space inside the Comcast Technology Center. Our primary wayfinding challenge was to clearly direct users toward their destinations while encouraging them to explore the building’s full range of amenities. The concept of ‘boldly invisible’ is represented through large-scale but seamlessly-integrated signage, and allows users to ‘aim’ toward these beacons.

Four Seasons Hotels and Resorts logo on a modern building exterior.
Architectural rendering of escalators and wayfinding signage.
Orientation landmarking
A person walks past a sign pointing to Nineteenth Street and Four Seasons Hotel.
Elevator bank with signs A1, A2, A3 and floor numbers 44 and 37.
Elevator lobby signage
Digital elevator signage

Seamless integration of function and beauty

Anticipating the behaviours and needs of the site’s varied users, Forge developed a wayfinding system that complements the memorable architecture and works in harmony with surrounding landmarks. Directional signage is placed consistently to accommodate multiple destinations and directions of travel with minimal visual intrusion.

Philadelphia skyline with trees and a fountain in the foreground.
Philadelphia skyline at dusk with reflections in the river.
Modern glass building entrance with people and trees.
A seamless integration with the beautiful architectural
Four Seasons Hotel Philadelphia entrance with staff and guests.
Renderings of entrance ID
Modern hallway with wood paneling, illuminated ceiling, and a person walking past the number 48.
Spa reception desk with curved shelves displaying products and decorative items.
Level ID and elegant finishes
I really enjoy working with Forge Media. A very creative studio with great attention to detail which both complements and enhances the architecture of our projects.
Russel Hales, Partner (Foster + Partners)

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