Four Season Athens

Athens, Greece

Services

Environmental Graphic Design

Deliverables

Signage
Wayfinding
Masterplan

A crafted experience evoking familiar surroundings

Four Seasons Astir Palace is located on the Athens Riviera where guests can enjoy a high-end beach resort escape in close proximity to the historic heart of Athens. Beginning with a careful analysis and definition of the target audience, Four Seasons looked to Forge to develop a signage and wayfinding program that would act as a seamless extension of Four Seasons’ white glove service.

Sunny beach path with lounge chairs and a rocky cliffside.

Luxury resort with lounge chairs and pool overlooking the sea.

Luxury resort pool and yachts at sunset in Athens, Greece.

Surrounding landscape and luxury amenities

Three images: bride with bouquet, pathway with trees, and coastal resort with ocean.

Simplification of signage hierarchy: All destinations, create tiers, and create groups.

Wayfinding needs for different guest types at Four Seasons Athens

Map of Four Seasons Athens showing circulation routes and destinations.

Inspired by history and culture

Through exploration of anthropology, history, and mythology, the concept of the loom and its harp-like vertical striations was established due to its significance to the production of textiles and Greek culture. Its unique shape inspired the structural elements of the signage design and became foundational in our approach for the signage master plan.

Diagram showing five different geometric shapes with parallel lines inside.

The loom served as the foundational signage concept

White wooden geometric blocks stacked in a whimsical arrangement.

Abstract drawing of two vertical columns of thin black lines on a white background.

Hellenic anthropology provided a through-line and mythology

Two directional signs with wood grain texture indicating Meeting Rooms, Restaurant Restrooms, and Bar Restrooms.

Four Seasons Hotel Athens signage with directional signs and a reception desk.

Renderings and elevations for exterior signage applcations

A crafted experience that evokes familiar surroundings

Refined materials and forms create a curated and calm place of solace in both the interior and exterior space. Amenities are identified with distinctive and sophisticated signage, reinforcing the loom concept and providing a tailored experience for each area of the resort.

Nafsika entrance ID

Sketch of two tall, narrow objects with arrows pointing to them.

Concept sketches

Hotel room number 251 sign on a wooden door.

Wooden sign with room numbers 201, 210, 211, and 224.

Renderings of guest room ID

Interior view of a modern restaurant with a bar, seating, and large windows.

Modern hotel lobby with plush seating and reflective surfaces.

Exquisite interior finishes for an elevated guest experience

Sketch of four vertical signs with numbers and arrows indicating room numbers.

Sketch of three vertical panels, two with

Concept sketches

Digital renders of salon signage

Wayfinding designed from the guests’ perspective

Master planning begins by organizing information to understand and define both planned and spontaneous movements. This process ensures that wayfinding and circulation are logically connected, linking major destinations across the campus.