Develop the Future

In 2025, nearly 1,000 students across Canada learned to code with Apple’s Swift curriculum through the Career Education Council (CEC), a registered charitable organization, culminating in a series of App Showcases in Vancouver, Toronto and Montreal. To build a visual identity for Develop the Future, we repurposed CEC’s signature chevrons, updating them with a vibrant gradient palette. By pairing these with a code-inspired monospace wordmark, the new brand honours its parent organization while reflecting the energy and coding ingenuity of the students. We translated this identity into an expansive suite of environmental and digital graphics, creating an immersive, high-energy atmosphere designed to celebrate the students’ hard work and achievements.

Develop the Future utilizes Apple’s Swift curriculum to introduce students to the world of app development. We brought this online learning environment to life through a diverse range of physical assets, beyond the signage and wayfinding. Smaller brand applications included interactive photo booth props, branded cookies, table cards and personalized ID badges that made each participant feel special.

We ensured the program’s visual identity felt as impactful in person as it did on screen. We equipped the CEC with a full toolkit of digital assets, including a dedicated website presence and templated keynote presentation slides for teachers to use as part of their lesson plans. By balancing deep-dive instructional guides with printable student worksheets and an App Showcase event manual, we ensured the program was as easy to execute as it was to learn.